Nestle recently carried out some interesting research, revealing the kind of challenges that parents like myself face when trying to make sure that their children are receiving the vitamins and minerals that they need. There were some weird and wonderful findings :
71 % of kids refuse to eat a plate of greens (you know the good stuff!)
47% of children have had a chew on some sort of bug from the garden. Some of the creepy crawlies included were worms, caterpillars and snails.
This gave nestle the idea to build a caterpillar of their own made from cereal. So they worked alongside food artist Prudence Staite to create a huge 10ft one to showcase just how nutritious cereal can be…..